Cake Pops, Marketing, Social Media Tips

Is Twitter the new “Live Chat”?

I think so.

If you’re in business, take advantage of this as a valuable customer service tool and a great way to increase traffic to your web-site.

Plus, sites like Klout and Kred, among others, measure your social media influence–more tweets, more Klout, the higher your Kred.

Is that important to you? Maybe not. So let’s look at the perks of using social media, Twitter specifically, for customer service…

–Twitter is FREE (hello, free!)
–NO Software to Install
–You Don’t Have to Sit in Front of a Computer Waiting for the “Bell to Ring”
(common with live chat software)
–Respond on Your Time
(live chats usually time out and the potential client has to send a message if you don’t respond)
–Drive Traffic Back to Your Site
–Build Followers & Your Great Reputation

That little live chat feature on web-sites has always been my friend. I’m like, yes please, “Live Chat”! Yay, I can get an answer immediately. Sweet!

Today we’re all connected. Sites like Twitter and Facebook allow consumers to instantly connect with their favorite brands. This also immediately places all consumers into the VIP status (which is where they should be right?).


Take a look at how many mentions I received on Twitter in a few short minutes trying to find a gift for my eight year old niece (don’t worry, not just a test, I’m actually sending my niece a cookie bouquet because I really do love! ..and my niece).


Look at how the wonderful customer service rep Corrine consistently pushed me to the site. She even tried to get me to buy cake pops (I love it–great selling Corinne!). And…look how many times I was mentioned on twitter. A surefire way to increase my Klout score!

You see, all the tweets in the world aren’t going to get potential clients to look at your profile and click your tiny link (that’s sounds dirty).

You must interact! Simply signing up isn’t enough. Why not use it as the voice of your customer service?

Take care,


I may make cake pops for a living but marketing and design are my passion.


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